Today, we're putting up the very first examples of something that we've been working on during the past few months. You'll find the new 360-degree flash models used for the new Sillem's lighters. Frankly, I think this may be the coolest thing ever. Or at least the coolest thing to happen this month. Alyson, Bobby and Melissa have been working really hard to pull this together. I think they've done a tremendous job. We're still very much in the Beta phase with this, rolling it out here and there as we can, making sure we have it down before we try to bite off more than we can chew. It's been a long road to get it this far; we have some ways to go before it's more widely implemented.
So, I figured a quick Q&A followed by two examples below might be in order.
Q: What in the world is this and where can I find it?
Q: Wow, cool! How did you make it go?
A: USB driven turntable and Canon DSLR camera are slaved to a desktop computer running specialized software. Flash apparatus is slaved to the camera. We pretty much set it up (which is far harder than it seems like it should be, as we've discovered over the past couple of months) and it takes care of the rest.
Q: What does the setup look like altogether?
A: See the photo below! The odd-looking wooden apparatus (which, frankly, looks like part of a medieval siege engine) lets us orient the turntable either right side up or upside down, depending on what we need it to do. Oh, and I know that which is in the booth isn't that which is on the screen. Alyson was busy with the update, so I took the picture, and it's far too complicated for me to actually make go, so I just pretended it was going. And then realized that I had a pipe on the screen and a humidor in the light tent...
Q: Again, seriously cool! When can we expect to see it on more stuff? Yeah, I am talking about pipes here...
A: Frankly, we're not sure. We have more work to do on lighting and reflections, and on how to consistently get good results with a variety of pipe shapes and finishes. This might take awhile, though we certainly hope it happens sometime soon.
Q: Well, can I see an example?
Sure! See below: (Note, of course, that you need the Flash plugin installed to see these).