We have been secretly working on the new site design for some time now and are really excited for everyone to finally see the fruits of our labor. Although we were all very fond of the look and feel of the old design, after years and years of looking at it day in and day out, we decided that we needed to change things up a little. When we get bored around here, crazy cool stuff happens.

While the majority of the site still works the same as it always did, we have made some functional improvements in addition to the new look and feel.

The biggest of these is the streamlining of the checkout process. There are fewer screens to go through to complete your order and the shopping cart has been designed so that you can see images of the items that you have added to it. This can be really helpful when you have a large order and you want to do a quick scan to see if you’ve missed anything before you hit the checkout button!

The main page of the website has received a huge visual overhaul. You will now see images of the new products that we add on Mondays and Thursdays as soon as you get to the homepage. This will allow you to do a quick scan of the front page and see if anything grabs your attention. We have also added a great “billboard” at the top of the home page highlighting the new and notable additions to the site.

The project has been a big collaborative effort with practically everyone in the company adding to a long “wish list” of functions that we desperately needed and Melissa has done an amazing job of putting all of our crazy requests into a neatly coded package. Although I did, on a couple of occasions, have to physically restrain her from banging her face on her keyboard simply because the checkered pattern on her forehead was not very becoming to her.

I also want to thank Art Hill for creating a wonderfully simple, yet creative layout and design for the front page.

P.S. This article was written with loving care by Alyson Ranalli!