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27 October 2010

Welcome Home
 The New Face of Smokingpipes.com

We have been secretly working on the new site design for some time now and are really excited for everyone to finally see the fruits of our labor. Although we were all very fond of the look and feel of the old design, after years and years of looking at it day in and day out, we decided that we needed to change things up a little. When we get bored around here, crazy cool stuff happens.

While the majority of the site still works the same as it always did, we have made some functional improvements in addition to the new look and feel.

The biggest of these is the streamlining of the checkout process. There are fewer screens to go through to complete your order and the shopping cart has been designed so that you can see images of the items that you have added to it. This can be really helpful when you have a large order and you want to do a quick scan to see if you’ve missed anything before you hit the checkout button!

The main page of the website has received a huge visual overhaul. You will now see images of the new products that we add on Mondays and Thursdays as soon as you get to the homepage. This will allow you to do a quick scan of the front page and see if anything grabs your attention. We have also added a great “billboard” at the top of the home page highlighting the new and notable additions to the site.

The project has been a big collaborative effort with practically everyone in the company adding to a long “wish list” of functions that we desperately needed and Melissa has done an amazing job of putting all of our crazy requests into a neatly coded package. Although I did, on a couple of occasions, have to physically restrain her from banging her face on her keyboard simply because the checkered pattern on her forehead was not very becoming to her.

I also want to thank Art Hill for creating a wonderfully simple, yet creative layout and design for the front page.

P.S. This article was written with loving care by Alyson Ranalli!

Posted by ted at 5:30 PM | Link | 5 comments

Re: Welcome Home
I like the improvements you've made to the web site. I think having the new items shown on the opening page is a great idea. The locations of the various links is good, everything seems well-placed and easy to find. The only thing I don't like, and it is personal preference, I'm sure, is the white background. This makes it a bit hard on my eyes, but I can squint.

Posted by Steve on October 28, 2010 at 2:20 PM

Re: Welcome Home
The old website might have been staid, but it was warm and inviting. The site certainly looks nice, but it is way too bright with a white background. Just my 2 cents.

Posted by Rick on October 28, 2010 at 5:10 PM

Re: Welcome Home
While the new layout might be an improvement, the stark white background is about as inviting as a super-nova.

The previous colors were comfortable for a long, relaxed browsing session. The longer customers browse, the more likely they are to buy something.

After a few minutes of this blinding white, people are going to jump.

This opinion is respectfully submitted.

Posted by Steve on October 28, 2010 at 11:27 PM

Re: Welcome Home
If you're talking about the front page of the website and you were using Explorer, it's better now. We tested everything on Explorer before, but when we went live with it, the boxes around the images were, well, gone, making it all terribly stark in IE, and totally different from what it looked like in Firefox, Chrome, Safari et al. I'd love to hear comments from y'all to see if this is what the problem was.

Posted by sykes on October 29, 2010 at 5:00 PM

Re: Welcome Home
While the stark white is a bit glaring, overall the site is much cleaner. Well done and thanks. Your pipe locator is easily the best I've seen.

Posted by Sator Arepo on November 4, 2010 at 3:07 AM

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