Video: Photography and Videography at Smokingpipes.com
Currently sitting on my desk is a beautiful piece of art. It happens to be a Danish Estate crafted by Tonni Nielsen, fresh from estate restoration, and scheduled for today's update. Though I could write a thousand or more words about this Bent Brandy, its fine-looking grain and exotic wood accent, there are times where words simply fall short. That's why the images on Smokingpipes.com are so important. Although text relates information not outwardly visible and gives a little historical context for brands and pipemakers, it is the photograph that best describes -- and often sparks an infatuation with -- a pipe.
Our photography and videography team: Peter Kogler, Katie Ranalli, Chris Johnson, and John Sutherland have perfected their craft. For each update, they have less than three days to capture and edit photos and video for an average of 200 pipes. Additionally, many of these pipes get multiple photos from various angles -- all told, the gang takes well over a thousand photographs each week. Great pains are taken to ensure that what is seen on the web is exactly what sits in the tray in front of them. The light cannot just bounce off the shiny finish of a smooth pipe, it has to illuminate the intricate details of the grain. The stain needs to be just the right shade, which can be difficult for some of the colorful pipes we offer. The silver needs to be polished, and the stamping needs to be as legible as possible.
Of course, all of this effort would be pointless if we used one photo to "symbolically represent" a category of pipes like many other online retailers. For us, that is not enough. The pipe you see is the pipe you get. We do not use stock photography. We do not use bulk photography. This means, if we get 10 Peterson Darwin System Smooth (B42) with P-Lip pipes, we photograph each one with the knowledge that, although they are given the same title, each pipe is unique. Isn't that part of what makes pipes so special after all?
I could tell you that these guys work really hard, and that each photo is perfection... but why not go with the theme of this blog post and show you? It is for this purpose that we have stalked them with cameras and created a short video illustrating just that. So, without further rambling from myself, please take 2 minutes and 40 seconds to witness the endless work the guys and gal do to make the Smokingpipes.com update stand out.
Kathryn Mann: Social Media Liaison