M. Landaw was an old London tobacconist, one of the last to sell their own hand-rolled cigarettes. As you might guess by the stamping, Lanaw's shop was located near Picadilly circus - to the southwest of it, to be precise. Or maybe, not-so-precise - I suppose "S.W." fit on a shank better than "5 Eagle Place, St. James, London". Perhaps Mr. Landaw merely wished to encourage people to see the neighborhood, and thought having Barling mark his pipes with a famous location nearby, followed by an ordinal direction, would encourage them to start at the former and mill around in the general direction of the latter.
More important than all that, of course, is the pipe itself. It's a Not just a pre-transition Barling, but a Guinea Grain at that. And though it may not have weathered the years without seeing a few scrapes and earning a few scars, it's still a rarity. It's one of the last of an old breed, and those collectors out there who have them, seldom let one go.
- Eric N. Squires