Alec Bradley: Project 40 Maduro Toro Cigars

Project 40 is a widely accepted concept that describes happiness and the factors that affect it. According to Project 40, genetics accounts for 50 percent, current circumstances 10, and the remaining 40 percent regards perspective and how a person thinks. As a cigar, Alec Bradley's Project 40 recognizes the positive impact cigars can have on one's mindset: "Similar to music, cigars have a calming effect." The Maduro version of the blend features the same Nicaraguan fillers and Brazilian Habano binder as the original but envelopes them in a dark Mexican San Andrés Maduro wrapper.