The brand is named in honor of Lorenzo de' Medici, perhaps the most famous of 15th century Florentines. Lorenzo was an ardent patron of the arts and the late 15th century boom in artistic and architectural endeavors in Florence can largely be attributed to his generous patronage. For some years, one of Sykes Wilford's long term goals for Smokingpipes.com has been to facilitate the creation of a well priced, super high quality brand made in the United States. Simultaneously, Todd Johnson was already pursuing similar goals. Medici is the brand that results from that collaborative effort.