Interview: Luca di Piazza Part Two
This is part two of this interview. Check out part one HERE.

Bear Graves: I understand that some very major, some might even say "revolutionary," changes are taking place at Luciano, could you help fill us in?
Luca: "Revolution" is an apt word for what is presently underway, and that revolution began about a year ago with the Smokingpipes.com debut of our new Bamboo series. We have begun to refer to the Bamboo series, and the subsequent advancements, as "The New Luciano," and today, one year later, all aspects of the New Luciano are up and running. If you look at the Bamboo series of a year ago, a line that is incredibly popular with customers, you could see some hints of what would be soon taking place. Only plateau briar is used in the the creation of the Bamboo series pipes. The bamboo tenons were reinforced with surgical steel at the briar portion of the shank and mouthpiece. Even the shaping and the very presence of slender bamboo were a big step outside of what most have come to think of as "the Italian Pipe," and we were just getting started.
Bear Graves: I do believe you have our attention.
Luca: It has taken a few months of re-equipping, retooling, and the addition of a very talented younger carver, Davide Iafisco — who has had experience working with Cavicchi, Radice, and attended Teddy's workshop — but all of Luciano pipes are now 100% hand made.

Bear Graves: Hold a sec. Historically, if a pipe company decided a change of direction was in order, the movement was away from the labor-intensive, hand crafted operation and more towards a greater amount of mechanization. Not that I mind, quite the contrary, I am thrilled, but what prompted you to swim against that current?
Luca: The answer lies within the Motto of the New Luciano Pipes: "Ne Change rien pour que tout soit different".
Bear Graves: The Godard quote? I have always taken that to mean, "Change nothing, so everything stays the same," in other words, "don't mess with it."
Luca: It's something of a free translation, another way of saying "Don't change just for the purpose of changing. Just stay the same and do it better." To elaborate, one doesn't need to change everything (in our specific field, techniques, making crazy shapes or using crazy material) to get something new. If change is to happen for the better, it's smarter to address a couple of crucial aspects to achieve that change, rather than toss everything out in pursuit of advancement.
So why "swim against the current," as you put it? First, you have to understand that Luciano has never had an interest in becoming a mass-production pipe company, and that's why we don't focus on the number of pipes we get out of the workshop on a monthly or annual basis. That's not to suggest that we completely ignore the "business side of business," but we deeply believe that doing better — not more — will build up the New Luciano name among pipe smokers and collectors. You have to remember that going against the current, running contrary to a perceived general trend, is a simply a point of view, only a matter of perspective. We've got our way, and we firmly believe that quality should have the pole postion of what we offer to the people who purchase our pipes.

Bear Graves: Bravo!
Luca: Thank you... Hey! You learned Italian just for me?
Bear Graves: Sadly, that's the only Italian I know. Well, that and "ciao," which I learned from Eddie Izzard. When you say that all Luciano pipes are now handmade, are you including your older shapes?
Luca: All means all. In fact, we are in the process of redesigning the entirety of our shape chart. You have no doubt already noticed that the older Luciano forms have been changing; showing more Italian flare, touches of youth, and a greater elegance of design, things which we felt were missing in our older shapes. Being handmade and crafted from plateau, you will never find (say) a Billiard #35 with the same exact shape and size of another one. Further, the improvements extend far beyond materials and shapes.
Bear Graves: In what manner?
Luca: Packaging is still evolving. We've introduced a handmade designer pouch made with recycled material for all pipes, including an organic cotton bag. Each pipe is accompanied by a warranty paper with technical information about it, which is wrapped in another small organic bag.

Bear Graves: That is pretty cool. While I can't imagine a proud new owner throwing a Luciano bag away, I also didn't know you were so environmentally conscious.
Luca: Well, Italy was one of the first signatories of the Kyoto protocols, and we ratified the same over a dozen years ago. Having said that, not many firms put this much thought into packaging. Further our stamping is changing. The Luciano name is smaller. We discontinued the "Hand Finished in Italy" stamp, introducing the new "ITA+year of production." Each pipe is stamped with the shape number (we have a strict shape chart we like to follow!), with the finish code (C for clear smooth, B for brown/contrast smooth, S for black sandblasted, S* for tan sandblasted, S** for virgin sandblasted, Sw for Strawberry wood). The group size has been introduced (Gr. 1 for smaller, Gr. 2 for medium sized pipes, Gr. 3 for larger pipes, XL for Giant and Magnums).
Bear Graves: Any thoughts of including a fine bottle of Trebbiano di Lugana with every Luciano purchase?
Luca: ...were you asleep when I mentioned the problems associated with Italian bureaucracy?! No wine, but a Luciano owner will have a fine piece of Italian art!
Bear Graves: I thought it was worth a shot.
Luca: It's all good, I always take into account the person asking the question (laughs). In addition to the news we have already discussed, Luciano is now in cooperation with other pipemakers. In 2014 Maurizio Tombari of Le Nuvole designed one of our Top Selling Limited Editions: "The Moon," and Tonino Jacono designed our 2014 POY. We also have many other very interesting names in the pipe carving world working with us on shapes, projects which will be released soon.

Bear Graves: Now that's a tease. With all of these projects going on, you surely need good help to stay on top of things. Would you like to hire me?
Luca: (long pause) Sadly, there's a competency requirement to work for Luciano, sorry Bear. Besides, I don't just need good help, I need the best. I am the public face of Neatpipes/Italianpipemakers/Luciano and I am proud to represent the team of people that works with me, as great of a crew as one could hope for. For instance, Roberta, who attended a lot of pipe shows around the world with me, will manage her first pipeshow by herself. She will be at the West Coast Pipe Show in Las Vegas... I won't even be there!
Bear Graves: What if I throw in the duty of walking eight paces in front of you, yelling "Make way for the Maestro!!"?
Luca: No. Make that "Dear God, no!"
Bear Graves: Luca, thank you for your extreme patience. You have provided all of us with a tremendous insight into your past, your fast-paced, game-changing present, as well as some fun hints about the future.
Luca: You are quite welcome, this was surprisingly fun, and I am looking forward to the next debut of The new Luciano on Smokingpipes.com.
Comments
I purchased one of these new pipes, I think. Natural sandblasted billiard. Nice jagged rimmed little beauty. It came with the two bags and the warranty info in a zipper pipe pouch. Not badly price at about 100$. Fine pipe in every way, and a fantastic smoker to boot. I hope that their recent sales success doesn't mean they will jack up the prices.
Great interview and very interesting interviewee!I am lucky to own one a fantastic smoking and beautifully designed 2014 B bamboo shank squat billiard with a 1 1/4” white bit and gorgeous flame grain, Bravo!