Beginning in early 2000, while attending college and working for a cigar and pipe shop, I started considering the prospect of establishing a business to sell pipes on the internet. I incorporated Laudisi Enterprises that May, registered Smokingpipes.com that June, and we sold our first pipe that November.
It's now been 20 years since Smokingpipes got its start in my dorm room at Vanderbilt University, and what an adventure it's been. The best thing about company anniversaries is that the party can go on all year, and we're celebrating with a range of special, limited edition projects spanning multiple countries, manufacturers, and products. Today we announce our second entry in our exclusive series of pipes made in celebration of Smokingpipes' 20th Anniversary. Our first entry was a sandblasted Peterson. The second is from Savinelli, another venerable factory with which Smokingpipes has developed a special relationship over the years.
When we first conceived of the project, we very much wanted to emphasize what each factory or workshop did exceptionally well. In the case of our first series, we chose to highlight Peterson's extraordinary silver work. In the case of Savinelli's contribution, we wanted to do something with a distinctive acrylic stem. Savinelli, particularly in the past four or five years, has been innovating aggressively with proprietary stem colors and patterns that represent a marked departure for any factory brand, each stem cast for its specific series, and the results have been impressive. From the spectacularly popular Oceano, to the Fantasia, to the most recent entry, Eleganza, Savinelli has been advancing the limits of what works as stem colors. And, frankly, we think that's pretty cool and we wanted to celebrate that innovation.
We decided on Savinelli's rich red acrylic for the stem, because we really like it, and also as a nod to Smokingpipes' color theme. And, of course, we selected Savinelli's 320 KS shape. The 320 KS is among Savinelli's most popular shapes and has become, particularly in the past few years, iconically associated with the brand itself. The sheer size of the stem and shank on the 320 also makes it a great showcase for the colorful stem. And its passing resemblance to the Smokingpipes' logo, while coincidental, is a special bonus.
The special edition of just over 100 pipes is available in both sandblasted and smooth finishes, including a limited selection of 10 Punto Oro smooths, six Giubileo d'Oro sandblasts, and three Giubileo d'Oro smooths, representing the finest pieces in the collection.
Once again, this is among a number of tantalizing projects we've planned for the year. We're having fun with it. A special event like this gives us the opportunity — at some level — to just play; to do things that we might not otherwise consider, and to partner with companies and people we particularly like working with. I hope you like these special Savinellis as much as I do, and I look forward to sharing with you the rest of the exciting projects we anticipate for 2020.